With a fresh new year stretching ahead of us, marketing minds may be turning to Brand Planning. How does that work in your organisation?...

When I first entered the world of marketing, I remember struggling to get my head round what an insight actually was – it felt like...

My name is Claire Vincent and I’m a Marketing Consultant. There, I’ve said it. Why is it, when introducing myself to people I’ve not met...

I recently went to a talk by Dave Coplin (https://www.theenvisioners.com/about.html) at the Cheltenham Science Festival. Dave has worked...

Our education system teaches us that to achieve and to succeed, we have to be right. Our exam system doesn’t allow for us to say “I’ve...